TRANSFORM YOUR PASSION FOR PRESS ON NAILS INTO A THRIVING BUSINESS
Struggling to Launch or Reboot Your Press-On Brand? This Is Your Blueprint to Build & Launch with Confidence.
Your Journey to Launching a Successful Press-On Brand Starts Here
ENROLLMENT IS CLOSED.
ATTENTION PRESS ON ARTISTS
You've already mastered creating luxury press on nails and now you're ready to launch a lucrative press on nail business.
Maybe you're not sure where to start and want to make sure you set up your shop correctly and with thoughtful intentions from the very beginning to ensure it's success.
Or maybe you've already launched your business but are struggling to make it profitable.
It's time to invest in yourself & get your luxury press on business launched to an audience who's eager and ready to support your work!
THE POWER OF PRESS ON
STRATEGIC BUSINESS FOUNDATIONS
Lay the groundwork for a legitimate and professional brand with clear steps to visualize, plan, and legally establish your business.
CUSTOMER-CENTRIC
PLANNING
Map out a seamless customer journey that ensures satisfaction, repeat business, and positive word-of-mouth.
SMART BUDGETING & INVENTORY MANAGEMENT
Master financial control with practical budgeting tools and inventory management strategies to maintain profitability.
PRACTICAL PRICING
STRATEGIES
Confidently set your prices to align with your financial goals and value.
WORKFLOW & PRODUCTIVITY SOLUTIONS
Implement routines that eliminate procrastination, avoid burnout, and ensure consistent growth.
EFFECTIVE MARKETING
LAUNCH PLAN
Develop and execute a high-impact marketing strategy that engages your audience, builds anticipation, and drives sales before launch day.
WHO'S THIS FOR?
This course is designed for artists who've already mastered the art of designing luxury press on nails and are ready to take the next step by launching their press on brand.
This course is also for press on artists who have already established their press on shop but may have skipped out on crucial foundational steps which led them to not have a profitable launch or aren't seeing consistent sales.
WHO'S THIS NOT FOR?
If you have no mastered how to create luxury press on nails just yet, we suggest you start with the "Intro To Luxury Gel Press On Nails" course. Understanding how to create high-quality press ons is crucial to the success of your future business. We will NOT be covering any production tutorials for making press on nails in this course.
If you already established a successful, profitable, efficient press on business then we recommend skipping this course and instead apply to join The Press On Academy for advanced business knowledge on scaling in this ever-changing industry.
LIMITED TO 20 STUDENTS
Since this is the first extremely in-depth course on exactly how to build and launch you press on business with Chloe, enrollment will be limited to just 20 students.
Once 20 students enroll, the course will be closed until further notice.
Chloe will personally walk you through each step of the course giving you support through group coaching calls to address any struggles you may encounter and ensure you're on the path to success.
Building and launching your press on brand from the ground up is a big project Chloe wants to make sure you have the time to effectively complete each necessary step, so the modules will be launched according to the schedule below.
This means you will NOT get full access to the course immediately. Upon registration you will get access to only Module 1 immediately.
The following modules will unlock on the date specified next to the module. We want to ensure you're not skipping any necessary steps.
During this course we would love to get feedback from you on every step of the way so Chloe can make adjustments where necessary and create support where needed.
You will get continued access to ALL updates and added bonuses to the course in the future.
From idea to launch, in this extensive 8 step program you'll learn:
STEP 1: Create Your Business - Immediate Access
Lay the foundation for a legitimate, recognizable brand. Learn how to visualize your brand’s future, set tangible goals, and establish the legal structure you need to operate smoothly.
STEP 2: Set Up Shop - Unlocked on Week 2
Navigate the steps of creating your online store and choose the structure that works best for your products, from ready-to-ship to custom options.
STEP 3: Define Your Customer Journey - Unlocked on Week 3
Develop every touchpoint of your customer’s experience, from finding their size, how to order, to smooth application and removal processes.
STEP 4: Create Your Launch Marketing Plan - Unlocked on Week 4
Discover the power of organic marketing, build your email and social media launch plans, and align them with your business goals.
STEP 5: Manage Inventory & Budgeting - Unlocked on Week 5
Get a firm grip on your finances and inventory management to maintain profitability and efficiency.
STEP 6: Pricing Your Sets - Unlocked on Week 6
Find the balance between realistic pricing, financial goals, and customer expectations.
STEP 7: Create a Workflow - Unlocked on Week 7
Design an effective work routine, boost productivity, and protect against burnout to sustain your motivation.
STEP 8: Launch Your Brand - Unlocked on Week 8
Prepare for a test run, build anticipation, and launch with an impactful rollout plan.
BONUS: 3 LIVE Group Coaching Calls with Chloe ($300 value)
At the beginning of your journey, Chloe will host a live group coaching call to make sure everyone is on the same page and ready to learn!
Around week 4, you'll meet again to ensure everyone is on the right track to launching their press on business.
At the end of your journey, Chloe will host one last live group coaching call to celebrate your launches and to offer help where needed!
BONUS: Launch Your Press On Brand COMMUNITY (priceless)
This is an exclusive community only members of the Launch Your Press On Brand course has access to. You'll be able to share your wins, get help when needed and get motivated by other students and Chloe!
BONUS: 50% OFF The Press On Academy ($450 value)
As an added bonus, Chloe is offering all students who finish the Launch Your Press On Brand course and get their certificate of excellency 50% off the annual plan for The Press On Academy membership. TPA is where you will learn to scale your business and maintain a sustainable workflow after launching!
At the end of the course, you'll be guided through a process to prove you've established your press on business & you'll receive a certificate of completion & excellency backed by NailKnowHow & By Chloe Nails. This will qualify you to skip The Press On Academy entry test and allow you the opportunity to join the membership program full of elite press on business owners looking to scale their already profitable businesses - even if new membership applications are closed to the public!
Enrollment is currently closed.
Please sign up for the waitlist to be notified of the next enrollment dates.
Join Chloe's waitlist to learn how to launch a successful press on nail business!
ENROLL FOR $1297
USE CODE NEW300 for $300 OFF
Join Chloe's waitlist to learn how to launch a successful press on nail business!
*This is a NailKnowHow Product
Enrollment will close when the timer ends or when all seats are filled,
whichever happens sooner.
PAYMENT OPTIONS: Our payment processor offers a variety of options including "Buy Now Pay Later" methods using Affirm, Afterpay, Clearpay & Klarna. Be sure to select the method you prefer at checkout if you'd like a payment plan option. Some options may not be available in certain states/countries.
All purchases are subject to our terms & conditions and our refund policy.
BONUS #1
PRICING GUIDE
Learn the best practices for determining your nail set values without undervaluing your work! Understand your worth and the importance of profit margins!
SEE WHAT PRESS ON ARTISTS HAD TO SAY...
“Thank you for making this e-book. For months I had to figure out everything myself. I had to vaguely guess what I needed. I'm so glad a fellow press on artist recommended me to you!”
@christinenguyen2790
“Hey Chloe, just wanted to let you know how helpful your guide is! I have been stressing out about it since I had no idea where to start lol. I can't wait to bring in the new year with everything I learned! It's so much less overwhelming having all the info in one place, thank you again!”
@sweetheartsagenails
"It was all clear and so organized! This is just what I needed to truly focus on structuring and making my press on business official. I feel like you answered EVERY question and given me the motivation to try and make it my full time job. I wish I would have believed in myself enough to have gotten started on it back when we had out 1:1 call. I can't wait for you to see how I am going to apply everything I've learned from you."
@creative_tayy
Ready to build your luxury
press on shop?
START YOUR BUSINESS
ONLY $97!
*This is a NailKnowHow Product.
OR GRAB A BUNDLE!
BEGINNER BUNDLE ($171 value)
GET IT FOR $147
In this bundle you'll get:
How To Create Luxury Gel Press On Nail Sets Course ($27 value)
In this video course you'll learn the fundamentals techniques behind creating high quality, luxury gel press on nail sets for your clients and what it takes to succeed as a business!
Press On Nail Art Basics Course ($47 value)
Master press on nail art fundamentals to elevate your press on designs and provide your customers with quality hand-painting!
How To Build A Luxury Press On Brand Guide($97 value)
Learn the A-Z of building your own successful, luxury press on shop by luxury press on specialist, Chloe of by Chloe Nails.
*This is a NailKnowHow Product.
SEE WHAT STUDENTS ARE SAYING...
“Chloe’s Launch Your Press-On Business course was really a godsend! I knew next to nothing about
business, and absolutely nothing about establishing your own business legally. That was my main initial
concern. There are a lot of YouTube videos about starting your own press-on business, but none of them
talk about how to choose your business structure, registering for taxes, business insurance, licensing and
permits for your state and city, etc. Chloe gives you all the resources to find out what you need for your
individual business and whole lot more. In our Zoom calls she was so encouraging and helped motivate
us, even through the holiday season. That’s just the tip of the iceberg of what this course covers, and it
far and away exceeded my expectations. There is no way I could have set up my business so thoroughly
for success without Chloe and this course, especially in such a short time frame. I am incredibly grateful I
was able to enroll in this course. The knowledge and confidence this course has given me was absolutely
worth the financial investment. 11/10 highly recommend!”
- @savedbymygel
"This course greatly impacted my ability to establish myself as a press on nail artist
and really create the mindset that I am capable of doing this and creating a career
path in this field. I think before I started this course I felt intimidated by business
and marketing myself and also where to start. As a new press on artist I felt
overwhelmed with social media and how I could stand out as unique and relevant
in a market of very talented and qualified nail artists.
This course really helped me to establish my brand, find my unique niche, and
voice. I am a full-time mom to two kids under 4, former teacher, and just
navigating making this my career. I am glad I established all the foundational
steps, like creating a business plan, establishing policies, and creating a website
so I can have the foundation for when I do launch officially next month.
I may not have the time this season to do this job full-time, BUT with this course I
established what I need to make my business run on my terms (and what I am
capable of this season). I also may not have the capacity to scale it full-time
(because taking care of my kids is a priority) but I set some goals so I can
financially make an income to contribute to my household and that gets me so
excited.
During, the course I enjoyed getting to connect with other press-on artists and felt
inspired as we cheered each other on. I also really LOVED the group coaching
calls with Chloe because it was so personable and you can tell that education is
one of Chloe’s passions. As a former teacher I am thankful for Chloe using her
knowledge to empower other women who want to break into this industry.
The course layout and each module was really thoughtfully created and gave me
the steps needed to get my business going. I have been talking about this for
almost a year and in only two months I was able to expound upon what I’ve built
and make it legit. I am really glad I invested in myself with this course."
- @meadowlarkandpoppy
Ready to launch your luxury
press on shop?
*This is a NailKnowHow Product.
FROM $0 TO 6-FIGURES
IN 12 MONTHS
Chloe started her life-changing press on nail business, By Chloe Nails, in February 2021. She was 20 years old & looking for a creative, flexible career in nails but had no training or experience in the nail industry. After hours of research she stumbled upon the world of luxury press on nail businesses & instantly knew it was what she wanted to do. Despite having no plan or any idea how, she was determined to make By Chloe Nails a success.
Just 12 months later she had scaled By Chloe Nails from $0 to 6-figures, grew an international community on Instagram of over 10,000 followers (now over 20k), sold over 1,500 sets, gained a customer base of 500+, & gave herself the life she’d always dreamed of. Chloe’s work has been featured on OPI, Apres, Elle Japan, Nail It Media, Madam Glam, to name a few. Since starting her mentoring program in early 2022, she has helped over 200 nail artists all over the world to launch and elevate successful press on nail businesses.
