start your nail journey
& build a fulfilling career
NailKnowHow is a platform dedicated to empowering nail pros & artists with education tailored to your unique nail journey.
HOW IT WORKS:
STEP 1
Take The
STEP 2
Match With
Education
STEP 3
Build or Elevate
Your Nail Career
With NailKnowHow!
CAREERS
become a NAIL ARTIST
Create Masterpieces, One Nail At A Time
Master the fundamentals of hand-painting to elevate your nail career & increase the value of your work as a nail artist!
Pursue CONTENT Creation
Build A Career By Monetizing Your Nail Content
Build a career as a content creator through brand deals, paid partnerships and sponsorships!
Build A Press On Brand
Create A Successful, Luxury Press On Business
Love doing nails but not sure if you want to work on clients? Master the art of luxury press-ons & create a successful business!
Launch A Nail Product Brand
Launch & Scale Your Own Product Company
Is your passion in nails all about the products? Imagine making your own line of polish colors, gels or even nail tools!
become a VIP nail pro
Work with Fashion Week, Celebrities & VIP's
If you're a licensed pro looking to build credibility and confidence then you're ready to become a VIP nail pro!
OPEN A PROFITABLE nail studio
Open Your Very Own Successful Nail Studio
Break away from the life as an employee and become an independent pro with a successful, profitable nail service business.
BECOME A BRAND EDUCATOR
Travel The World Educating For Nail Brands
Want to travel the world teaching others how to use all your favorite products? Become a brand educator!
LOOKING FOR SOMETHING ELSE?
Let Us Know So We Can Help!
Looking for career education for a different path? Competitions, course creating, mobile services or something else? Tell us!
MEET THE MENTORS
YOUR VIP NAIL PRO &
EDITORIAL COACH
From CND nail campaigns to backstage at New York Fashion Week, Julie Kandalec is the nail professional that editors, designers, and celebrities call to make their dream nails come to life. Her clients include Selena Gomez, Pete Davidson, Jessica Chastain, Joe Jonas and Camila Cabello. Her work has been featured in Allure, Cosmopolitan, Elle, Glamour, Harper’s Bazaar, Vogue, WWD, and on campaigns for Chanel, CND, Dior Beauty, Essie, YSL Beauty, Tiffany & Co., Bobbi Brown, and Maybelline.
Her manicures have held Oscars, Golden Globes, SAG awards, and have been on the runway at dozens of shows at NYFW. Also an educator with 12 years of experience, Julie is obsessed with making the nail industry one where everyone fits in and can achieve huge levels of success - and have fun too!
KALENA NETTLES-WILLIAMS
YOUR NAIL PRODUCT
BRAND COACH
Kalena Nettles-Williams is the founder and owner of Jessie Monroe Nail Care. She started her nail polish company in tribute to her late grandmother, Jessie Monroe, who was unable to wear nail polish due to the chemicals used. Born and raised in Brooklyn, she realized most of the products used in the nail salons were not made by people in or from her community. Her goal is to offer non-toxic polishes for all to use.
JMNC has been featured on many platforms such as Instyle Magazine, Pix11 News, NBC News, Wendy Williams Show and Jacque Reid. Kalena is excited to offer you her expertise in creating a successful product-based business in the nail industry.
YOUR CONTENT
MONETIZATION COACH
You may know Crystal as @lovefreshpaint on Instagram & TikTok. She’s been creating nail content on social media since 2015 and during that time she’s been able to turn her hobby into a successful career as a full-time influencer.
She is passionate about teaching other nail creators how to navigate the world of monetization with strategies that build confidence in their ability to value their work. Crystal believes the nail industry is full of opportunities to earn, you just have to learn how to identify them and value yourself appropriately.
CHLOE PASCARELLA
YOUR PRESS ON BUSINESS COACH
Chloe started her life-changing press on nail business, By Chloe Nails, in February 2021. She was 20 years old & looking for a creative, flexible career in nails but had no training or experience in the nail industry. After hours of research she stumbled upon the world of luxury press on nail businesses & instantly knew it was what she wanted to do. Despite having no plan or any idea how, she was determined to make By Chloe Nails a success.
Just 12 months later she had scaled By Chloe Nails from $0 to 6-figures, grew an international community on Instagram of over 10,000 followers (now over 20k), sold over 1,500 sets, gained a customer base of 500+, & gave herself the life she’d always dreamed of. Chloe’s work has been featured on OPI, Apres, Elle Japan, Nail It Media, Madam Glam, to name a few.
YOUR BRAND EDUCATOR
COACH
With 20+ years of industry experience, Amy has been a Brand Educator for over 10 years for international brands like ORLY, IBD, China Glaze, EZ Flow, Ardell, & Akzentz to name a few. Amy travels internationally for brands, educating on product protocol and raising brand awareness all while having owned and operated her own nail salon for 10 years.
Within the past 5 years she’s also explored Brand Ambassadorships with brands like Gotti & KISS. With so much expertise in this industry, Amy can confidently transform anyone into the most sought out Brand Educator or Brand Ambassador. She’s also a master in creating work/life balance to enjoy her life with her husband, 2 teenage kids and 2 adorable cats.
MALLORY MAZER
YOUR NAIL STUDIO
SUCCESS COACH
Mallory's had the pleasure of working as a licensed manicurist in various high-profile settings, including set work, celebrity engagements, and exclusive events. As an Educator, she's also had the privilege of training aspiring nail technicians and sharing her knowledge and passion for nail art and care with brands like Leafgel, Zillabeau, Nailpro and more.
Beyond her hands-on experience, she has a history of working on the corporate side of beauty. She served as an executive for a company that managed multiple beauty service brands across major cities like NYC, Chicago, and Atlanta.
After relocating to Los Angeles, she decided to open her own private nail studio, MKM Nails, focusing on her client's nail health by helping them grow out their natural nails with high-end non-toxic structured manicures. Starting from scratch, she built a loyal client base and was fully booked within four months. Now, she's excited to share her learnings with her fellow nail pros.
YOUR NAIL ART COACH
& FOUNDER OF NAILKNOWHOW
By the time Julie was a student in nail school, her work was already published in NAILS Magazine. She competed in the first ever NAILS Next Top Nail Artist (& most recently placed 2nd in the ALL STAR comp) and landed a spot on the reality TV show “Nail’d It!” while working as a nail artist in NYC. Her work has been featured on the cover of NAILS Magazine, NYFW, & more.
From there she moved to LA to recruit, train and manage teams of mobile nail professionals with GlamSquad until she worked managing the education department of international nail brand, ORLY. With a passion for teaching, she took her expertise of curriculum building & founded NailKnowHow with a single course on her specialty, hand-painted nail art. It was a success. Now Julie hopes to elevate the standards of nail education with NailKnowHow.
What does NAILKNOWHOW APPROVED Mean?
All educational offerings are reviewed by Education Consultant Specialists for quality assurance.
Our Education Consultants look for easy comprehension, readability, & content catering to multiple learning styles. Educational offerings are assessed based on how well they guide a student through a concept or technique for optimal end results.
Educators must have credible sources to prove their expertise in each field they offer education on.
For example, a course on getting into the editorial world will not be approved by a mentor who has little or no experience directly in the editorial world but claims to know the ins & outs.
WHO WE ARE
OUR VISION
NailKnowHow is a platform dedicated to empowering nail pros & artists with education tailored for your unique nail journey. We strive to create a strong community of passionate nail professionals who understand how powerful education can be. We believe education should be fun, easy-to-follow and accessible to everyone. That is why every coach and course featured here must meet specific standards to be NailKnowHow approved.
OUR STORY
After working her way up from a spa nail tech to managing the education department of one of the worlds largest international nail brands, Julie Ventura found her passion for teaching. She took her expertise of curriculum building, combined it with her experience in the nail art competition space & started NailKnowHow with a single online course on her specialty, hand-painted nail art. After implementing an interactive support system & catering visuals to both right AND left handed students, the response was unimaginable. Julie realized then that there needs to be a standard met to provide quality online education in the nail industry. NailKnowHow now sets this industry standard.